HubSpot is a remarkable inbound marketing and sales software built for companies that want to use proven techniques for bringing in new clients and customers. With online business, pulling in additional leads is the name of the game, so it’s fairly common to search for HubSpot alternatives.That said, the market is filled with HubSpot alternatives, allowing for businesses to shop around before they pull the trigger. Who knows? You may find an option that is cheaper or more in tune to what your company is striving for.
That’s why I put together a list of what I believe to be the best alternatives to HubSpot, with all of them providing similar tools and services for your inbound marketing and sales efforts. Keep reading to figure out which ones may work for you.
If you are looking for HubSpot reviews, check our post here.
The Best HubSpot Alternatives
- Constant Contact
- Infusionsoft by Keap
- Agile CRM
HubSpot Alternatives: Sendinblue
Sendinblue is a popular HubSpot alternative that focuses on the email marketing side of lead nurturing and conversions. Launching in 2012, this powerful tool comes with everything from SMS marketing tools to autoresponders to help you connect with your customers and build new opportunities. Like HubSpot, there’s a free plan included here, but the paid plans are pretty reasonable too.
Sendinblue is an excellent alternative to HubSpot if you’re looking for unlimited contacts and a built-in CRM as part of a free service. When you jump to a paid plan, there’s more exciting features to explore. You can send transactional emails like order notifications and invoices, whereas you don’t get this with HubSpot.
Sendinblue also happens to be GDPR compliant, so you can rest assured that you’re going to continue keeping your business compliant and secure as you expand across Europe.
Pricing for Sendinblue starts with a free version that you can use for as long as you want. This sensational product comes with a Lite version at $25 per month, with support for up to 100,000 emails per day, or you can upgrade to Premium at $65 per month. The premium package comes with support for up to 1 million emails, and marketing automation, among other connections. The enterprise package pricing will depend on your specific needs.
- Fantastic customer support to help you market
- Easy segmentation functions
- Range of email and SMS integrations
- Forms and landing page support
- A/B testing functionality
- Limited email editor functionality
- Steep learning curve
Who is this best for
We’d recommend considering Sendinblue if you’re looking at email marketing as a beginner and want something that’s easy and affordable. There are lots of great features to explore, and there are tons of eCommerce integrations too, with companies like WooCommerce and Magneto for site building.
HubSpot Alternatives: Constant Contact
Constant Contact is another alternative to tools like HubSpot CRM and Marketo, offering excellent metrics and insights into your customer conversations. With Constant Contact, you can build your email campaigns using a convenient drag-and-drop tool, set up automation strategies, and so much more. Constant Contact has been offering excellent solutions for email marketing for over 20 years.
If you’re looking for diverse features, Constant Contact comes with coupons, polls, events, and so much more. You can test subject lines, segment your audience, and more. Constant Contact is also brilliant for assigning contact tags, so you can trace where your customers came from and what they need from your company.
One slight issue that some companies have with Constant Contact is that it can be difficult to edit user records, as you need to adjust each profile individually.
You get your first month with Constant Contact for free. After that, you can choose the basic plan for around $20, or upgrade to email plus for $45 per month. The price of your solution will increase depending on how much subscribers you have.
- Excellent ease of use
- No need to sign up to long-term contracts
- Excellent SaaS profiling
- A/B testing for startups and other companies
- Useful automation
- Limited autoresponder options
- Expensive and complicated pricing
- Not much storage
Who is this best for
We’d recommend Constant Contact as a convenient marketing solution for small business operations. If you struggle to spend enough time on email marketing and you want to get started fast, Constant Contact can help. Everything is easy to use, and there’s no contract to tie you down. There are also various advanced features to discover.
HubSpot Alternatives: GetResponse
GetResponse is a Polish company with years of experience offering fantastic marketing tools for today’s growing businesses. This solution comes with pre-made3 workflows to help you get started with email automation, and there are tons of templates to choose from too. Landing pages ensure that you can capture customers easily, and there are ready-made funnels to help with marketing and nurturing too.
GetResponse is excellent because it integrates with all the tools you already use online, including WooCommerce, WordPress, and PayPal. The drag-and-drop solution is nice, but it can be a little glitchy in places, so be careful. There are also a huge range of excellent marketing analytics and reporting features to look into too.
GetResponse offers excellent value for money as an alternative to HubSpot, along with a simple interface and tons of things to make your life easier.
Pricing starts at around $15 per month, but you will need to increase that number depending on your list size. For instance, if you have around 3000 customers, the basic plan will cost $45 per month, while the essential will be $69 per month. Professional takes you up to around $139 per month, while the Enterprise campaign supports all of your advanced needs for $1,199 per month.
- Lots of fantastic marketing and automation tools
- Integrations with leading apps
- Stunning templates and landing pages
- Fantastic for all kinds of companies and eCommerce teams
- Great for lead nurturing functionality
- QR codes and multimedia
- Not the best functionality for forms
- Limited automation options
- Not ideal for drag and drop
Who is this best for
We’d recommend GetResponse for people with a limited budget and a lot of demand for customer segmentation and management. This cost-effective solution makes it easy to find the email database that’s right for you, with a competitive price that’s great compared to some of the other tools on the market. There are email marketing solutions, automation options, sales funnels, landing pages and more to discover here.
HubSpot Alternatives: Ontraport
Ontraport is an email marketing software solution and a CRM platform in one. This all-in-one solution is easy to use and convenient, giving you an easy environment for creating drip campaigns, follow up emails and more.
It’s easy to get overwhelmed by all the HubSpot marketing features and other layers involved in the platform. However, Ontraport simplifies the situation by allowing you to create automated funnels instead. With Ontraport, you can get a holistic insight into your efforts without having to worry about the multiple systems that HubSpot offers, like HubSpot sales, and service.
All the information you need on leads and customers is located in the same place, and there’s a great range of responsive landing page templates to choose from too. You can even set up eCommerce integrations.
Pricing for Ontraport starts at around $79 per month for the basic package, which may seem expensive, but there is a lot included, you get lead capturing, nurturing, contact segmentation, follow-up, goal based automation and so much more. The plus plan is available for $179 per month, and the Pro plan is $279 per month. Enterprise packages start at $497 per month.
- All-in-one email marketing and CRM
- Host of ecommerce enhancement features
- Great customer support
- Accurate reports for campaign performance
- Dedicated IP address
- Highly scalable CRM
- Drag and drop editor
- Pretty expensive for small businesses
- Limited range of supported apps
- Minimalist helpdesk and UI
Who is this best for
We recommend Ontraport for companies that want to connect with their customers on a deeper level throughout the purchasing lifecycle. With tons of marketing automation features and a range of CRM tools to look into, there’s everything you need to enhance your marketing efforts in one platform here.
HubSpot Alternatives: Engagebay
Engagebay aims to provide a more affordable alternative to HubSpot with its no-strings-attached CRM. Yes, that’s right, Engagebay offers its CRM features for free, but only up to a limited contact count.
That said, Engagebay is so much more than just a CRM. It acts as an all-in-one marketing and CRM solution that lets you generate, engage and nurture leads.
Engagebay comprises three modules:
- The Marketing Bay
- The CRM and Sales Bay
- The Service Bay
The products work together seamlessly, so you can combine the features you need the most or opt for their all-in-one solution – the choice is yours!
Engagebay‘s lead generation features include customizable landing pages, opt-in forms, pop-ups, and live chat. You can then nurture these leads via multiple channels, including email marketing automation. There’s also a helpdesk and live-chat functionality available for support teams, including the ability to create and share detailed customer profiles.
Engagebay aims to provide businesses with similar tools to Hubspot, but for cheaper. Its all-in-one solution comes with a freemium plan, and you can save considerably by paying annually or even for two years in advance.
The free plan enables you to store 1,000 contacts and send 1,000 branded emails. To extend these limits, upgrade to the Basic program for $11.99 per user per month. To unlock marketing automation, look to the Growth plan at $39.99 per user per month. Lastly, there’s the Pro plan at $63.99 per user per month, which comes with advanced analytics and phone support.
- Engagebay presents an all-in-one solution
- There’s a free plan available
- You get access to a free helpdesk and live-chat features
- SMS marketing tools are available
- There’s a lot of flexibility to pick and choose the features you need to build the right platform for you.
- Advanced features like marketing automation only become available with Engagebay’s more expensive tiers
- Engagebay’s pricing is more complicated in comparison to many of its competitors
- There isn’t a mobile app available
Who is this best for
Engagebay is a good Hubspot alternative if you’re looking for a more affordable option that still provides a reliable all-in-one solution. It’s feature-rich, scalable, and can quickly adapt to your business’s needs with its modular approach. Engagebay is excellent if you want a CRM that does more than store customer data. Instead, it allows you to engage prospects throughout the entire customer journey from lead capture to their first sale and beyond.
HubSpot Alternatives: Drip
Drip is an excellent email marketing software solution for companies creating and selling online courses, webinars, and more. This convenient tool launched almost a decade ago and has gained a lot of traction in the world of sales and marketing since. Drip helps to enhance your sales team with access to various high level tools and automations.
Alongside easy onboarding, Drip gives you an environment that’s flexible and easy to use. Everything is well-designed, and you can choose from a range of triggers to change the way you connect with your target audience. You can set up abandoned cart options, push notifications, and so much more.
The tagging system from Drip is sure to help out your marketing team, alongside the range of marketing automation tools that allow you to set your own dedicated rules. This ecommerce revenue engine lets you scale your site at your pace.
There’s a free fourteen day trial for Drip, with no credit card necessary. You get access to everything from SMS marketing to powerful integrations and detailed email analytics. After the free trial is over, you pay a fee depending on your number of subscribers. For 500 contacts, you pay $19 per month for unlimited emails.
- Add events with metadata for email campaigns
- Show custom CTAs to website visitors
- Free initial trial
- Easy to use environment
- Tons of automations and features
- Complicated campaigns
- Funnels can get messy
Who is this best for
We’d recommend Drip for businesses that are selling a lot of online-based solutions, like webinars and learning options. You can choose from a wide variety of triggers and rules to help change the way you interact with your consumers.
HubSpot Alternatives: Infusionsoft by Keap
Keap focuses primarily on marketing automation and contact management, but it also comes packaged with powerful tools for things like sales automation and ecommerce.
The CRM for small business helps turn prospects into clients, and the reports area is clean and easy to understand without having to go get a math degree.
Starting at $199 per month, and going up to $599 per month.
Infusionsoft by Keap comes with various pricing options to choose from, starting with a free trial. The initial Keap Grow product starts at $79 per month for the first 3 months, with up to 500 contacts and 1 user. There’s also expert coaching for $99 as a one-time payment, and this is a mandatory expense. Other packages include $149 per month for Keap pro, with $499 training, and Infusionsoft’s full package at $199 per month with $999 expert coaching.
- Brilliant user interface that’s both convenient and intuitive
- Visual campaign builder is easy to use
- Great range of integrations and API
- Support and training is second to none
- Brilliant for business scalability
- Built-in eCommerce and shopping cart functions
- Large initial kick-start fee
- No native integrations available
- Deliverability rates aren’t always the best
Who is this best for
Infusionsoft works well for companies that have a little extra money to spend, but they want to allocate those funds towards marketing automation. The system also works nicely for ecommerce stores, depending on the plan you choose.
HubSpot Alternatives: Agile CRM
Agile CRM is a customer relationship management platform (CRM) at its core and comes packaged with marketing automation, web analytics and a complete social suite – making it an all-in-one sales and marketing software for small and growing businesses.
It is one of the most cost-effective solutions for small and medium businesses. It helps in giving your customers the power of All-In-One CRM without burning a hole in their pockets – Yes, it is cost-effective, and comes free for 10 users…”
AgileCRM is one of the most appealing HubSpot alternatives because it comes with a free initial plan for up to 10 users. This plan is limited in its functionality, but it’s a good introduction to the service. After that, prices go up to $8.99 per user per month for the starter plan, or $29.99 per user per month for the Regular. There’s an Enterprise package for $47.99 per user per month too.
- Convenient all-in-one CRM solution for marketers
- Starts with a free plan so you can jump in fast
- Works well with the tools you already use
- Fantastic functionality for beginners
- Lots of segmentation and contact management
- Not as advanced as some products
Who is this best for
If you’re looking for an all-in-one CRM solution that isn’t going to cost a fortune to run, then this could be the product for you. Agile CRM is perfect for smaller businesses that still want to access things like advanced gamification for sales, lead management, and powerful marketing optimization. You can get website popups and email marketing tools, as well as tons of insights into your sales pipeline.
HubSpot Alternatives: SharpSpring
SharpSpring is a marketing automation platform with full set of features for lead generation, lead nurturing, contact management, sales management and analytics. For ecommerce companies, SharpSpring also offers shopping cart integration (Shopify, Magento and other major shopping platforms), shopping cart abandonment, and features like dynamic emails and landing pages that allow businesses to tailor content based on specific interests or buying behavior.
The platform is flexible, offering native integrations with Google Adwords, Salesforce, and other popular applications, plus its open API and Zapier integration allows customers to connect with other solutions they have in place.
Starting at $400 per month, and going up to $800 per month.
*Agency-pricing model available, but only disclosed during the product demo.
SharpSpring can be pretty expensive, with a pricing package that starts at $550 per month for unlimited support, unlimited users, and a full set of amazing features. There’s also a package that starts at $850,000 per month for 10,000 contacts, and $1,250 per month for 20,000 contacts. One thing that makes SharpSpring stand out is that it also has packages for both Enterprise companies and marketing agencies.
- Cost effective compared to other tools at the same level
- Amazing month-to-month contracts to give you more flexibility
- Good for larger enterprise companies and agencies
- Relatively straightforward and easy to use
- Lots of fantastic CRM functionality
- Difficult to track visitor ID
- Some complicated functionality
Who is this best for
SharpSpring is a good fit for companies or agencies with clients that: 1) have ecommerce and other marketing platforms in place and want to layer on marketing automation without disrupting current systems, 2) are looking for a full-featured marketing automation platform to jumpstart lead generation and nurturing programs and integrate with other systems as they grow. SharpSpring’s month-to-month contract/billing and open architecture, further lowers the total cost of ownership compared to marketing automation competitors.
HubSpot Alternatives: Autopilot
Autopilot is all about automating the entire customer journey, in that it works to make your customers feel happy and bring in more leads. It allows you to organize your contacts in one place, and even connect your Salesforce CRM and any other apps like Slack and Segment.
Starting at $4 per month, and going up to $2,400 per month, depending on your contact count.
Autopilot tries to keep pricing simple by giving you the option to try any plan for free for a period of thirty days to begin with. This fantastic monthly product is great for paying for your services month to month, and you don’t have to commit to anything for longer than you choose. The silver package starts at $49 and options include Gold at $149 per month, Platinum at $249 per month, and an option for Enterprises that have more than 10,000 contacts.
- Integrates with a range of tools like Pipedrive and salesforce
- Easy to use functionality and collaboration tools
- Convenient range of pricing options
- Very clean and simple backend environment
- Lots of lead management solutions
- Customizing your templates is more difficult than it should be
- Not a super-fast service
Who is this best for
I like Autopilot for the small business that needs to save on costs, considering you can upload up to 500 contacts and still only pay $4 per month. Don’t turn away from this if you have up to, or more than, 1,000,000 contacts, because Autopilot has plans for that.
HubSpot Alternatives: Pardot
Pardot is a Salesforce company, so you know it has some solid people running the company. It’s all about B2B marketing automation, and it has features for advanced email analytics, lead nurturing, ROI reporting and more.
I particularly enjoy the custom user roles for larger companies who need that sort of customization, along with the email and landing page A/B testing to make informed decisions.
Starting at $1,000 per month, and going up to $3,000 per month
It’s probably no surprise that Pardot is one of the more expensive options on the market, because it focuses more heavily on B2B selling than standard consumer operations. The first package, Growth, fuels extended sales options with a range of marketing automation options starting at $1,250. This can support up to 10,000 contacts. Plus is available for $2,500 for up to 10,000 contacts, and Advanced covers up to 10,000 contacts with advanced AI solutions for $4,000 a month. The premium tool starts at $15,000 per month with advanced support and analytics.
- Easy to automate your lead nurturing process with Salesforce
- Fantastic range of advanced features for reporting
- Access to AI for email campaigns and other efforts
- Landing page builder tools and A/B testing
- Fantastic customization for marketing campaigns
- One of the more expensive options for marketing automation software
- Takes some learning before you feel fully comfortable
Who is this best for
The pricing is a little steep, so you need deep wallets, but the tools that come with are pretty flawless. If you don’t feel like messing around with a new or questionable company, Pardot has all the credibility you need.
HubSpot Alternatives: JumpLead
The JumpLead system is a great HubSpot alternative, since the pricing is affordable, and you receive powerful support for lead management, contact management, SEO and customer chatting.
This is a great solution when you need to manage in-depth marketing campaigns and a host of different customer segments at the same time. The amount you pay for your service will depend on how many visitors you get, so your solution grows at the same time as you.
The landing pages are a bonus, and the lead tracking provides deep insight for all contacts that come through your business.
Free to $199 per month
Jumplead pricing is reasonably affordable when you consider how much functionality you get in return. The solo package starting at $49 per month supports up to 3,000 monthly visitors, while the Starter solution starting at $99 per month covers around 7,500 monthly visitors. There’s a Pro option for $199 per month for 20,000 visitors, and an Enterprise solution too, which comes out at around $299 per month. The fourteen day free trial will get you started on figuring out which service is right for you.
- Affordable pricing for businesses of all sizes
- Platform is surprisingly easy to use
- All-in-one solution with live chat and CRM
- Marketing automation services to explore
- Lots of in-depth insights in real-time
- Limited flexibility of contact management dashboard
- No support for daisy chain automation
Who is this best for
JumpLead is for the companies that want to test the waters first. It’s one of the few HubSpot alternatives that has a free plan for you to play around with the tools and upload some of your contacts. After that, the contact support goes all the way up to 100,000, so even larger businesses can use the affordable system.
Choosing Your HubSpot Alternative
Setting up a solution that allows you to track everything from your Gmail contacts to your latest leads is crucial in the world of digital marketing. It’s important that you have a multi-channel system in place where you can view and understand your customer’s journey from start to finish. Only then can you turn clients into repeat customers.
Of course, choosing the right HubSpot alternative can be tough. As wonderful as HubSpot is, it may have too high of a price tag for you when you consider all the available add-ons that come with it. That means considering other tools with better pricing plans might be essential.
Don’t let yourself focus too heavily on just the price though. Make sure that your service also has all the marketing automation solution features you need, from messaging on SMS, to fantastic email templates, and beyond.
If you have any questions about the best HubSpot alternatives, please leave a comment in the section below.
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Rebekah Carter is an experienced content creator, news reporter, and blogger specializing in marketing, business development, and technology. Her expertise covers everything from artificial intelligence to email marketing software and extended reality devices. When she’s not writing, Rebekah spends most of her time reading, exploring the great outdoors, and gaming.