Top Skincare Brands E-commerce in Taiwan

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Top Skincare Brands E-commerce in Taiwan

Brand Origin Category E-commerce Presence Key Products
Dr. Wu Taiwan Domestic Major presence on all platforms Skincare, facial care, masks
My Beauty Diary Taiwan Domestic Widespread availability Sheet masks, skincare
Naruko Taiwan Domestic Strong online presence Herbal skincare, beauty products
Timeless Truth Mask Taiwan Domestic Available in drugstores & online Facial masks, skincare
L’Oréal France International Global e-commerce platforms Makeup, skincare, hair care
Shiseido Japan International Major international presence Luxury skincare, makeup
Estée Lauder USA International Global e-commerce platforms Premium skincare, makeup
Biore Japan International Drugstores & online Skincare, sunscreens
Anessa Japan International Beauty retailers & online Sunscreens, skincare
Neogen South Korea International 86 Shop & online platforms Skincare, beauty products
A’PIEU South Korea International K-beauty retailers Skincare, cosmetics
Etude House South Korea International Beauty retailers Makeup, skincare
Clio South Korea International Beauty retailers Makeup, skincare
Kose Japan International Drugstores & online Skincare, makeup
Heroine Make Japan International Drugstores Makeup, eyeliners
Kate Japan International Drugstores & online Makeup, cosmetics
Bourjois France International Drugstores Makeup, cosmetics
Maybelline USA International Drugstores & online Makeup, skincare

Major E-commerce Platforms for Beauty in Taiwan

Platform Features Popular Brands
Shopee Taiwan Largest user base, promotional campaigns Dr. Wu, My Beauty Diary, international brands
PChome Fast delivery, trusted platform Electronics, daily essentials, beauty products
MOMO Diverse product range, efficient delivery Health products, cosmetics, skincare
COSMED Drugstore chain with online presence Japanese brands, local brands
Watsons Major drugstore chain, online & offline International & domestic brands
Care to Beauty Taiwan Specialized beauty retailer International beauty brands

Consumer Preferences (2025)

  • 52% prefer international beauty brands
  • 48% support domestic labels
  • Strong focus on ingredient-savvy products
  • High demand for K-beauty and J-beauty
  • Mass and derma beauty skincare products favored for efficacy
  • Personalized skincare solutions gaining popularity

This table represents the top skincare brands with strong e-commerce presence in Taiwan, reflecting both domestic innovation and international appeal in the market.