Certainly! Here’s a comprehensive Shopify Plus Website Launch Checklist to help ensure a smooth and successful launch:
Shopify Plus Website Launch Checklist
- Project Planning & Pre-Launch
- Define goals & KPIs: Revenue targets, conversion rates, traffic goals
- Set launch date & timeline
- Assign roles & responsibilities
- Prepare marketing & launch plan
- Backup existing site/data (if migrating)
- Shopify Plus Account Setup
- Confirm Shopify Plus contract & access
- Set up organization admin & users
- Configure multi-store setup (if applicable)
- Enable Shopify Plus exclusive features (e.g., Launchpad, Shopify Flow, Script Editor)
- Design & Theme
- Choose or develop a responsive, optimized theme
- Customize theme to match brand guidelines
- Test theme on multiple devices & browsers
- Optimize images (compression, alt tags)
- Set up favicon & logos
- Configure homepage, collection pages, product pages, cart, and checkout
- Content & SEO
- Upload all product data (titles, descriptions, images, variants, SKUs)
- Organize collections & navigation menus
- Create key pages: About, Contact, FAQ, Shipping, Returns, Privacy Policy, Terms
- Set up blog & initial posts
- Optimize meta titles & descriptions
- Configure URL structure & redirects (301s from old site)
- Submit sitemap.xml to Google Search Console
- Set up robots.txt if needed
- Payments, Taxes & Shipping
- Set up payment gateways (Shopify Payments, PayPal, etc.)
- Test payment processing (live & sandbox)
- Configure tax settings by region
- Set up shipping zones, rates, and carriers
- Enable multi-currency & multi-language (if applicable)
- Apps & Integrations
- Install & configure essential apps (reviews, loyalty, email marketing, analytics, etc.)
- Integrate with ERP, CRM, OMS, or other backend systems
- Set up Shopify Flow automations
- Configure Shopify Scripts for discounts, shipping, payment customization
- Test all integrations thoroughly
- Checkout & Customer Experience
- Customize checkout (branding, fields, upsells)
- Enable accelerated checkouts (Shop Pay, Apple Pay, Google Pay)
- Test guest & registered user checkout flows
- Set up abandoned cart recovery
- Configure transactional emails & SMS notifications
- Test customer account creation & login
- Analytics & Tracking
- Set up Google Analytics 4 with eCommerce tracking
- Configure Facebook Pixel, TikTok Pixel, and other ad platform pixels
- Enable Shopify Analytics & Reports
- Set up conversion goals & funnels
- Test event tracking & data accuracy
- Performance & Security
- Test site speed (Google PageSpeed, GTmetrix)
- Optimize images, scripts, and apps for speed
- Enable SSL certificate
- Set up fraud prevention tools
- Review user permissions & access controls
- Enable bot/spam protection
- Testing & QA
- Place test orders (different payment/shipping methods)
- Test refunds, cancellations, and returns
- Verify discounts, promotions, and scripts
- Check mobile responsiveness
- Review all content for typos & errors
- Test all forms & contact methods
- Cross-browser testing (Chrome, Safari, Firefox, Edge)
- Launch Preparation
- Schedule launch in Launchpad (if using)
- Pause paid ads until ready
- Notify team & stakeholders
- Prepare customer support for launch day
- Set up downtime or maintenance page (if needed)
- Final backup of site & data
- Post-Launch
- Monitor site performance & analytics
- Check for errors or broken links
- Enable paid marketing campaigns
- Announce launch via email, social, PR
- Collect customer feedback
- Address any issues promptly
- Plan ongoing optimization & A/B testing
Bonus Tips:
- Use Shopify Plus Merchant Success resources
- Leverage Shopify Plus Partners for development & marketing
- Document processes for future reference
- Schedule regular site audits
Would you like this as a downloadable checklist or tailored to a specific industry?