Comprehensive Shopify Plus Onboarding Guide
1. Understanding Shopify Plus
Value Proposition
- Enterprise-grade ecommerce solution
- Scalability without complexity
- Enhanced security and reliability
- Dedicated support and account management
- Customization capabilities
Key Differentiators from Standard Shopify
- Unlimited staff accounts
- Higher API calls
- Lower transaction fees
- Advanced automation capabilities
- Multiple store locations
- Dedicated IP addresses
- Enhanced security features
2. Ideal Customer Profile
Target Companies
- High-volume merchants ($1M+ annual revenue)
- Multi-channel retailers
- International businesses
- High-growth D2C brands
- Enterprise B2B companies
Pain Points Addressed
- Scale limitations
- Performance issues
- Complex operations
- International expansion needs
- High transaction costs
- Limited customization
3. Technical Features & Benefits
Platform Capabilities
- 99.99% uptime guarantee
- Unlimited bandwidth
- Advanced security (Level 1 PCI DSS compliant)
- Custom checkout experiences
- Advanced APIs and integrations
- Launchpad for campaigns
- Flow for automation
- Wholesale channel
Performance Metrics
- 10,000+ orders per minute capability
- 18M+ hits per minute
- Global CDN
- Automatic scaling
4. Pricing & ROI Discussion
Cost Structure
- Base platform fee
- Reduced transaction fees
- Additional store license costs
- Integration costs consideration
ROI Calculations
- Transaction fee savings
- Operational efficiency gains
- Revenue growth potential
- Total cost of ownership comparison
- Time-to-market advantage
5. Sales Process
Discovery Questions
- Current platform challenges?
- Growth plans and projections?
- International expansion plans?
- Current tech stack?
- Peak sales volumes?
- Custom feature requirements?
Qualification Criteria
- Annual revenue
- Growth trajectory
- Technical requirements
- Budget alignment
- Decision-making process
- Implementation timeline
6. Competitive Analysis
vs. Enterprise Platforms
- Magento
- Salesforce Commerce Cloud
- BigCommerce Enterprise
- Custom solutions
Winning Arguments
- Speed to market
- Total cost of ownership
- Ease of use
- Scalability
- Support quality
- App ecosystem
7. Case Studies
Success Stories by Industry
- Fashion & Apparel
- Beauty & Cosmetics
- Food & Beverage
- Electronics
- B2B Manufacturing
Key Metrics to Highlight
- Revenue growth
- Cost savings
- Performance improvements
- Time to launch
- ROI achieved
8. Implementation & Support
Launch Process
- Timeline overview
- Migration support
- Technical requirements
- Training and onboarding
- Go-live support
Ongoing Support
- Merchant Success Manager role
- 24/7 Priority support
- Launch engineering
- Strategic guidance
9. Objection Handling
Common Concerns
-
“It’s too expensive”
- Focus on ROI and total cost of ownership
- Highlight transaction fee savings
- Emphasize included services
-
“We need more customization”
- Showcase API capabilities
- Highlight successful custom implementations
- Discuss app ecosystem
-
“Security concerns”
- Detail security certifications
- Explain redundancy systems
- Share uptime statistics
-
“Migration complexity”
- Outline migration support
- Share migration success stories
- Detail technical assistance available
10. Sales Tools & Resources
Available Materials
- ROI calculator
- Feature comparison sheets
- Technical documentation
- Case study library
- Demo environment access
- Security whitepaper
Next Steps
- Technical assessment
- Requirements gathering
- Solution design
- Pricing proposal
- Implementation planning
11. Practice Scenarios
Role-Play Situations
- First discovery call
- Technical deep dive
- Pricing discussion
- Competitive situation
- Executive presentation
Key Success Metrics
- Discovery call completion
- Technical validation
- Proposal acceptance rate
- Close ratio
- Implementation satisfaction