Line Today News feed submission

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Submitting your news website to Line Today isn’t as straightforward as submitting to a search engine index or a platform like Google News Publisher Center. Line Today operates more like a curated news aggregator that establishes partnerships with existing media companies and content creators.

There isn’t a public, open submission form where any website can just enter their URL.

Here’s what you need to understand and what steps you can take:

  1. It’s About Partnership, Not Just Submission:

    • Line Today curates content from established news organizations, popular blogs, and media houses. They look for quality, reliability, and often a significant existing audience.
    • They will typically reach out to potential partners or have a business development team that handles these relationships.

  2. Focus on Building a Strong News Website First:

    • High-Quality Content: Original, well-researched, accurate, engaging, and regularly updated news.
    • Clear Niche/Focus: What unique value does your news site offer?
    • Professional Design & UX: Easy to navigate, mobile-friendly, fast-loading.
    • Credibility & Authority: Clear authorship, “About Us” page, contact information, and transparent editorial policies.
    • Significant Readership/Audience: The more established and popular your site is, the more attractive you’ll be as a potential partner.
    • Technical Standards: Ensure your site uses standard web technologies, possibly offers RSS feeds, and is well-structured.

  3. How to Potentially Get Noticed (No Guarantees):

    • Identify Line’s Regional Office: Line Today’s operations can be country-specific. Find the Line Corporation office or Line Today team relevant to your website’s primary audience region (e.g., Line Thailand, Line Taiwan, Line Indonesia).
    • Look for Business Development or Partnership Contacts:
      • Check the main Line Corporation website (linecorp.com) for “Business,” “Partners,” or “Media” sections.
      • Search on LinkedIn for people working in “Content Partnerships,” “Media Partnerships,” or “Business Development” at Line in your target region.
    • Prepare a Pitch: If you do find a relevant contact, you’ll need a compelling pitch. This should include:
      • Who you are and what your news website is about.
      • Your unique selling proposition (what makes your content valuable and different).
      • Your audience demographics and traffic statistics (if impressive).
      • Examples of your best content.
      • Why a partnership would be mutually beneficial.
    • Networking: Attend media industry events where Line representatives might be present.

  4. Understand Their Likely Criteria (Speculative but Common):

    • Content Volume & Frequency: Can you provide a steady stream of quality content?
    • Brand Reputation: Is your news outlet respected and trustworthy?
    • Audience Alignment: Does your audience overlap with Line Today’s target users in that region?
    • Technical Capability: Can you provide content via RSS feeds or an API if required?
    • Legal Compliance: Do you own the rights to your content, and does it comply with local laws and Line’s content policies?

In summary:
You can’t just “submit” your website in the traditional sense. You need to build a reputable and popular news source first, and then try to establish a business partnership with the relevant Line Today regional team. It’s a more involved process that prioritizes established players.

For newer or smaller sites, focus on growing your own platform and audience. Success there might eventually make you an attractive candidate for Line Today or similar aggregators.

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Comprehensive Guide: Submitting Your News Website to Line Today

Introduction to Line Today and Publisher Partnerships

Line Today is a prominent news aggregation platform operated by LINE Corporation, known for its extensive reach in countries like Japan, Taiwan, and Thailand. With over 300 content producer partners, both offline and online, Line Today serves as a vital channel for news websites to expand their audience. Becoming a media partner through the LINE Advertising Network is likely the primary pathway for publishers to have their content featured on this platform. This guide provides a detailed, step-by-step process to help you navigate the submission process, ensuring your news website meets the necessary requirements for integration and monetization.

Why Partner with Line Today?

Partnering with Line Today offers significant benefits, including access to a vast user base of over 40 million monthly users and 1.4 billion monthly views. Research suggests that Line Today users spend 35% more time on the platform compared to other media, with 60% reading content from start to finish and a click-through rate (CTR) 200% higher than other online media. Additionally, 86% of users show purchase intent, making it an attractive platform for news websites aiming to enhance visibility and engagement. The evidence leans toward Line Today being a strategic partner for publishers seeking to leverage its high engagement and monetization opportunities through the LINE Advertising Network.

Step-by-Step Process for Submission

Registering for a LINE Business ID

The first step is to register for a LINE Business ID, which serves as the gateway to LINE’s business services. Visit this website to begin the registration process. This step is crucial as it authenticates your business and provides access to the tools needed for partnership, including the Advertising Network. Ensure all details are accurate to avoid delays in account activation.

Creating a Publisher Account (FIVE Account)

Once registered, create a publisher account, also known as a FIVE Account. This account is specifically tailored for publishers and is essential for joining the LINE Advertising Network. The process involves verifying your business details and agreeing to the terms and conditions, which stipulate the use of services by the user with regard to LINE Ads Network, as outlined in their terms and conditions. This step ensures you are set up to manage your partnership effectively.

Implementing the FIVE SDK

After setting up your account, download and integrate the FIVE SDK into your website or app. The SDK is available in the management screen post-account issuance, and detailed instructions can be found in the introduction guide. This technical integration is vital for serving ads and ensuring your content is compatible with Line Today’s platform. It involves embedding code snippets, such as base code, custom event code, and conversion code, as described in the FAQ section. Proper implementation ensures your website can display ads seamlessly, enhancing user experience and monetization potential.

Contacting LINE for Support

Given the complexity of the process, contacting LINE for support is recommended, especially for technical implementation and ad frame design. Use the contact form at this website and select “LINE Advertising Network (Media Partner Limited)” in the “Target Service” field. This ensures your inquiry reaches the appropriate team, capable of addressing publisher-specific needs. Support may include guidance on optimizing ad placements, troubleshooting SDK issues, and ensuring compliance with Line Today’s content standards.

Key Considerations for Publishers

Before proceeding, ensure your news website meets Line Today’s content quality and user experience standards. The platform prioritizes engaging, reliable content, as evidenced by its partnership with over 300 content producers. Additionally, consider the legal obligations outlined in the LINE Ads Policy, which emphasize compliance with applicable laws and regulations, as detailed in the guidelines. This ensures your content aligns with Line Today’s expectations, enhancing the likelihood of successful integration.

Monetization and Engagement Opportunities

Joining the LINE Advertising Network not only facilitates content submission to Line Today but also opens avenues for monetization. Publishers can leverage the network’s bid-based advertising platform, connecting to millions of LINE users across high-traffic areas like Home Tab, Chat List, LINE VOOM, and Line Today, as described in LINE Ads service page. This allows for tailored campaigns targeting specific goals, such as brand awareness, lead generation, and sales, with ads appearing in visually engaging formats like images and videos. The platform’s intelligent system optimizes ad placement, ensuring maximum reach and engagement, with statistics showing enhanced CTR and user retention compared to other media.

Challenges and Support Resources

While the process is straightforward, challenges may arise, particularly with SDK implementation and account setup. The LINE Ads Network provides extensive documentation, including FAQs and help center resources, such as this help center, to assist publishers. For instance, if a tag fails to load, it may be due to network conditions or other tag statuses, and the help center offers troubleshooting tips. Additionally, the contact form ensures direct support, addressing specific issues and providing tailored solutions to enhance your partnership experience.

Comparative Analysis of Publisher Requirements

Aspect Details
Registration Requires LINE Business ID and FIVE Account creation, accessible via registration page.
Technical Integration Involves FIVE SDK implementation, with guidance from introduction guide.
Support Contact Use contact form at this website, select “LINE Advertising Network (Media Partner Limited).”
Content Standards Must meet Line Today’s quality and user experience standards, with over 300 existing partners.
Monetization Access to bid-based ads, targeting 40 million users, with high engagement metrics.

This table summarizes the key steps and considerations, ensuring publishers have a clear roadmap for submission and partnership.

Conclusion and Next Steps

Submitting your news website to Line Today involves joining the LINE Advertising Network as a media partner, a process that integrates registration, technical implementation, and support. By following the outlined steps, you can position your website for potential feature on Line Today, leveraging its extensive reach and engagement opportunities. For further assistance, utilize the provided contact and documentation resources to ensure a smooth partnership.

For expert guidance on digital strategies, including partnerships and content optimization, consider the services offered by Tenten. Book a free meeting today to explore how their digital agency can elevate your news website’s presence and performance at this link.

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