GEO Analysis playbook

Phase 1: Website Analysis and Content Audit

  • Navigate to website and analyze homepage structure
  • Examine navigation, content organization, and key sections
  • Analyze press releases and news content structure
  • Document content types and formats
  • Save key findings to analysis file

Phase 2: GEO Framework Research and Best Practices

  • Research current GEO best practices and frameworks
  • Understand AI search engine optimization principles
  • Identify key GEO ranking factors
  • Document industry standards and guidelines

Phase 3: Technical SEO and Structure Analysis

  • Analyze website technical structure
  • Check metadata, schema markup, and structured data
  • Evaluate page loading performance
  • Assess mobile responsiveness and accessibility

Phase 4: Content Quality and AI-Readability Assessment

  • Evaluate content quality and structure
  • Assess AI-readability and semantic clarity
  • Analyze content depth and comprehensiveness
  • Check for factual accuracy and citations

Phase 5: Competitive Analysis and Industry Benchmarking

  • Research competitor press sites
  • Compare content strategies and structures
  • Identify industry best practices
  • Benchmark against leading tech company press sites

Phase 6: GEO Analysis Report Generation

  • Compile comprehensive analysis report
  • Provide specific optimization recommendations
  • Create actionable improvement plan
  • Include technical and content suggestions

Phase 7: Deliver Results to User

  • Finalize report with attachments
  • Send comprehensive analysis to user
  • End task